Raw Magic Chocolate

Organized and executed all the designs and products for the rebranding of the company which led to changes in behaviour by our target market, increasing sales by 100%.

Using art and design principles, I took on the project of making our products ‘pop’ with colour and popular archetypal imagery. Here’s a few examples of the packaging layout and designs.

The following are other illustration elements that were used with the business, including packaging concept designs for future flavours.

I Invented creative seals to convey information and influence our target market with subtle symbolism.

Using Adobe Photoshop and Illustrator, I created the typography and layouts for our new brand, designing new type-faces and assets which could be applied to future products.

I also designed and oversaw production of custom bar molds.

Invented creative and fun ways to engage our target market with items such as our ‘castle display boxes’ and ‘fortune cards’ which could be found in every chocolate bar.

Overall, Raw Magic was a large, 7+ year project where I had a lot of hands on experience on conceiving, designing and executing many aspects of the business and it’s branding,